Brand identity for UNI (pronounced “You and I”). UNI is a space for art and conversation that evokes the concept of Unity Consciousness. UNI is primarily active on Instagram, and uses their Podcast to further explore their philosophy through conversation.
Rooted in discussion and engagement, the design system is based on a visual representation of two voices working together. The organic and freeform logo is supported by a structured, secondary element, while two typefaces are used together to convey a sense of conversation from two different perspectives. Additionally, an aura-inspired graphic element allows for consistent and versatile use across different applications, from abstract visuals to social posts and photography treatment.
Photography by Jurada Studio.
Rooted in discussion and engagement, the design system is based on a visual representation of two voices working together. The organic and freeform logo is supported by a structured, secondary element, while two typefaces are used together to convey a sense of conversation from two different perspectives. Additionally, an aura-inspired graphic element allows for consistent and versatile use across different applications, from abstract visuals to social posts and photography treatment.
Photography by Jurada Studio.
