❦ Crane

Brand identity for Crane Paper Company. Crane has been making paper for over 250 years, and was a producer of banknote paper for the U.S. government. Today, Crane honors the heritage and legacy of their work with a vast array of products that allow for thoughtful communication through beautifully crafted means.

Inspired by the Art Nouveau’s movement in response to the Industrial Revolution, the brand identity focuses in on organic yet structured qualities, from the custom wordmark to the hand-drawn whiplash curve ornamentation. The brand identity creates a sense of tactility in Crane’s product and packaging.

Project done at COLLINS.

Awards

D&AD Wood Pencil
Graphis Platinum
2021 TDC Award
The Dieline Award 2021

Team

COLLINS

Nick Ace
Camille M. Sauvé
Tomas Markevicius
Jacob Wise
Tom Elia
Ian Aronson
Alexandra Wallace
Paul Jun

The Nucleus Group

Elizabeth Talerman
Shazeeda Bhola
Gena Cuba

Crane

Jill Armstrong
Dean Daigle
Chris Harrold
Bart Robinson
Laura Seele
Katelyn Stetler
Paul Thorogood

Photography

Mari Juliano
Theo Livaudais