New York based graphic designer.
Currently Design Director at COLLINS.
jumpjirak@gmail.com / @jumpjirak
New York based graphic designer. Currently Design Director at COLLINS.
jumpjirak@gmail.com
@jumpjirak

Twitch


Brand identity for Twitch, the  leading live streaming platform. Like an element from some o the many games it hosts, the rebrand focuses on showing Twitch as a support instead of the hero. This allows Twitch to hone in on highlighting its creators as well as its community, all while staying true to its origins in gaming.

The wordmark and the glitch has amplified geometry and blockiness, as well as the ability to stretch and extrude in infinite ways. Twitch’s iconic purple was built upon, increasing the vibrancy as well as adding a supporting palette to add flexibility and variety. Emotes are heroed in the system, reflecting their use and popularity on the platform.

Project done at COLLINS.
Team

Thomas Wilder
Leo Porto
Tomas Markevicius
Mari Juliano Photography

Awards

Graphis Silver – Logo
Graphis Silver – Brand Identity
The One Show – Brand Identity