Brand identity for Netflix show, Arcane. Based on Riot Game’s League of Legends, Arcane is a critically acclaimed animated series, and was the number one show on Netflix, worldwide.
The design system showcases the story’s two factions—the utopian city of Piltover and the undercity of Zaun—as two sides of the same world. Iron & Glass, a custom typeface, was created to embody both factions, which are represented by Art Deco and Art Nouveau elements, respectively. Framing
elements are built off the same structure, but with unique end results that reflect the atmosphere of each city, almost as if they were made by the artisans from the cities themselves. All together, the system allows Arcane to be seen as on world while also highlighting the uniqueness of its two factions and its rich story.
Project done at COLLINS.
Riot Games Brand Team