◪ Dropbox

Brand identity for Dropbox. Dropbox is the leading file hosting platform, providing tools that allow customers to work more efficiently. The rebrand shifted the focus from Dropbox just providing file storage to Dropbox providing the for teams to collaborate and do their best work.

From a simplified and evolved wordmark to flexible typography and unique color combinations, the idea of constant evolution and unexpected combinations are reflected throughout the brand identity system. Co-creation was a central piece of the system, creating non-conventional visual collisions and collages, celebrating what’s possible when unexpected combinations are brought together.

Project done at COLLINS.