❦ Crane
Brand identity for Crane Paper Company. Crane has been making paper for over 250 years, and was a producer of banknote paper for the U.S. government. Today, Crane honors the heritage and legacy of their work with a vast array of products that allow for thoughtful communication through beautifully crafted means.
Inspired by the Art Nouveau’s movement in response to the Industrial Revolution, the brand identity focuses in on organic yet structured qualities, from the custom wordmark to the hand-drawn whiplash curve ornamentation. The brand identity creates a sense of tactility in Crane’s product and packaging.
Project done at COLLINS.
Team
Nick Ace
Camille Sauve
Tomas Markevicius
Jacob Wise
Mari Juliano Photography
Awards
D&AD Wood Pencil
Graphis Platinum
2021 TDC Award
The Dieline Award 2021
Nick Ace
Camille Sauve
Tomas Markevicius
Jacob Wise
Mari Juliano Photography
Awards
D&AD Wood Pencil
Graphis Platinum
2021 TDC Award
The Dieline Award 2021
✧ Arcane
Brand identity for Netflix show, Arcane. Based on Riot Game’s League of Legends, Arcane is a critically acclaimed animated series, and was the number one show on Netflix, worldwide.
The design system showcases the story’s two factions—the utopian city of Piltover and the undercity of Zaun—as two sides of the same world. Iron & Glass, a custom typeface, was created to embody both factions, which are represented by Art Deco and Art Nouveau elements, respectively. Framing
elements are built off the same structure, but with unique end results that reflect the atmosphere of each city, almost as if they were made by the artisans from the cities themselves. All together, the system allows Arcane to be seen as on world while also highlighting the uniqueness of its two factions and its rich story.
Project done at COLLINS.
Team
Ryan Bugden
Julen Saenz
Manuel Martin
Eric Park
Ryan Bugden
Julen Saenz
Manuel Martin
Eric Park
Riot Games Brand Team
☻ Twitch
Brand identity for Twitch, the leading live streaming platform. Like an element from some o the many games it hosts, the rebrand focuses on showing Twitch as a support instead of the hero. This allows Twitch to hone in on highlighting its creators as well as its community, all while staying true to its origins in gaming.
The wordmark and the glitch has amplified geometry and blockiness, as well as the ability to stretch and extrude in infinite ways. Twitch’s iconic purple was built upon, increasing the vibrancy as well as adding a supporting palette to add flexibility and variety. Emotes are heroed in the system, reflecting their use and popularity on the platform.
Project done at COLLINS.
Team
Thomas Wilder
Leo Porto
Tomas Markevicius
Mari Juliano Photography
Awards
Graphis Silver – Logo
Graphis Silver – Brand Identity
The One Show – Brand Identity
Thomas Wilder
Leo Porto
Tomas Markevicius
Mari Juliano Photography
Awards
Graphis Silver – Logo
Graphis Silver – Brand Identity
The One Show – Brand Identity
⬈ Next Insurance
Brand identity for Next, an insurance provider focusing on small businesses. Next
wants to focus on the opportunities insurance can create for a company or business, instead of seeing it as something only needed when things go wrong,
Visually, the brand identity system consists of a new bold wordmark supported by
equally bold headline typography, as well as a minimal yet vibrant color palette and
a large library of illustrations. The delightfully optimistic and witty hand-drawn
illustrations create a world that brings to life the limitless possibilities offered to small business owners through Next.
Project done at COLLINS.
Team
Kristine Lim
Barney Stepney
Julen Saenz
Caspar Wain
Mari Juliano Photography
Maggie Shannon Photography
Next Insurance Design Team
Kristine Lim
Barney Stepney
Julen Saenz
Caspar Wain
Mari Juliano Photography
Maggie Shannon Photography
Next Insurance Design Team
Brand identity for UNI (pronounced “You and I”). UNI is a space for art and
conversation that evokes the concept of Unity Consciousness: a state of being that is rooted in the awareness of You and I as One. UNI is primarily active on Instagram,
and uses their Podcast to further explore their philosophy through conversation.
Rooted in discussion and engagement, the design system is based on a visual representation of two voices working together. The organic and freeform logo is supported by a structured, secondary element, while two typefaces are used together to convey a sense of conversation from two different perspectives.
Additionally, an aura-inspired graphic element allows for consistent and versatile
use across different applications, from abstract visuals to social posts and
photography treatment.
Photography by Jurada Studio.
conversation that evokes the concept of Unity Consciousness: a state of being that is rooted in the awareness of You and I as One. UNI is primarily active on Instagram,
and uses their Podcast to further explore their philosophy through conversation.
Rooted in discussion and engagement, the design system is based on a visual representation of two voices working together. The organic and freeform logo is supported by a structured, secondary element, while two typefaces are used together to convey a sense of conversation from two different perspectives.
Additionally, an aura-inspired graphic element allows for consistent and versatile
use across different applications, from abstract visuals to social posts and
photography treatment.
Photography by Jurada Studio.
