︎
New York based Design Director.
Currently at Zora, previously at Collins.
jumpjirak@gmail.com / @jumpjirak
New York based graphic designer. Currently at ZORA, previously at COLLINS.
jumpjirak@gmail.com
@jumpjirak



❦ Crane


Brand identity for Crane Paper Company. Crane has been making paper for over 250 years, and was a producer of banknote paper for the U.S. government. Today, Crane honors the heritage and legacy of their work with a vast array of products that allow for thoughtful communication through beautifully crafted means.

Inspired by the Art Nouveau’s movement in response to the Industrial Revolution, the brand identity focuses in on organic yet structured qualities, from the custom wordmark to the hand-drawn whiplash curve ornamentation. The brand identity creates a sense of tactility in Crane’s product and packaging.

Project done at COLLINS.
Awards

D&AD Wood Pencil
Graphis Platinum
2021 TDC Award
The Dieline Award 2021

























Team
COLLINS

Nick Ace
Camille M. Sauvé
Tomas Markevicius
Jacob Wise
Tom Elia
Ian Aronson
Alexandra Wallace
Paul Jun

The Nucleus Group

Elizabeth Talerman
Shazeeda Bhola
Gena Cuba
Crane

Jill Armstrong
Dean Daigle
Chris Harrold
Bart Robinson
Laura Seele
Katelyn Stetler
Paul Thorogood

Photography

Mari Juliano
Theo Livaudais



❍ ZORA


Ongoing brand artifacts made at ZORA.
Team

Ian Aronson
Mira Joyce

✧ Arcane


Brand identity for Netflix show, Arcane. Based on Riot Game’s League of Legends, Arcane is a critically acclaimed animated series, and was the number one show on Netflix, worldwide.

The design system showcases the story’s two factions—the utopian city of Piltover and the undercity of Zaun—as two sides of the same world. Iron & Glass, a custom typeface, was created to embody both factions, which are represented by Art Deco and Art Nouveau elements, respectively. Framing
elements are built off the same structure, but with unique end results that reflect the atmosphere of each city, almost as if they were made by the artisans from the cities themselves. All together, the system allows Arcane to be seen as on world while also highlighting the uniqueness of its two factions and its rich story.

Project done at COLLINS.






























Team
COLLINS

Alex Blumfelder
Michael Di Leo
Ryan Bugden
Julen Saenz
Manuel Martin
Eric Park
Kristine Lim
Jing Qi Fan
Madeleine Carrucan
Riot Games

Dan Sutton
Jane Lim
Alex Shahmiri
Megan Pulver

☻ Twitch


Brand identity for Twitch, the leading live streaming platform. Like an element from some o the many games it hosts, the rebrand focuses on showing Twitch as a support instead of the hero. This allows Twitch to hone in on highlighting its creators as well as its community, all while staying true to its origins in gaming.

The wordmark and the glitch has amplified geometry and blockiness, as well as the ability to stretch and extrude in infinite ways. Twitch’s iconic purple was built upon, increasing the vibrancy as well as adding a supporting palette to add flexibility and variety. Emotes are heroed in the system, reflecting their use and popularity on the platform.

Project done at COLLINS.
Awards

Graphis Silver – Logo
Graphis Silver – Brand Identity
The One Show – Brand Identity 



































Team
COLLINS

Dashiell Alison
Topher Burns
Brian Collins
Scott Fogel
Tomas Markevicius
Emily Morris
Alison Pincus
Leo Porto
Thomas Wilder
Pedro Veneziano
Twitch

Byron Phillipson
Sam Johnson
Alexis Gallisá
Twitch Creative Team

✿ Lorde — Music Video for Vogue


Title design for a music video of Lorde performing “Break the Ice” and “Fallen Fruit” for Vogue’s October 2021 issue. Video directed by Alfred Marroquin.