A museum in Roswell, New Mexico, the International UFO Museum and Research Center has been a tourist attraction for decades. Known for a large amount of UFO sightings and conspiracy theories, the museum holds exhibits about aliens and extraterrestrial life as well as a research center that holds documents dating back to the Roswell UFO incident in 1947.

The new visual identity brings the museum to the present day, focusing on current conspiracy theories and contemprary imagery. Using black and holographic foil as main elements, the identity is simplistic with typography inspired by science fiction and space age technology.