Jump Jirakaweekul

New York based designer originally from Bangkok, Thailand.
Currently at COLLINS.

Available for small freelance projects.
Portfolio available upon request.


Sadness (and Other Tragedies)
as an Aesthetic

Sadness (and Other Tragedies) as an Aesthetic was my exploration into a potential thesis project.

There’s a certain fascination around sadness (and other tragedies; anger, boredom, alienation and nostalgia) amongs millennials. In a world where emotion is often performed on social media, sadness has become an aesthetic commodity that can be used for self-expression, but also mined to gain likes.

People are beginning to recognize the artistic validity of this form of expression, which manifests itself across various media Online, the words  sadness  and aesthetic have found new life, evolving the meaning through digital platforms and internet subcultures.  The subcultures heighten these words and these emotions, looking both a references in the past and transforming it for the present and setting trends for perhaps the future.

For some, aestheticizing sadness and negativity into an art form allows revelation; from music and art to cynical conversations
and nostalgic memorabilia, the aestheticization of sadness isn’t a search for utopia, but rather a joyful celebratio of sadness itself.

Visit it here: